Jun 23, 2009
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Mozilla Firefox has been experimenting for some time with A/B Split tests and multivariate testing to optimise the usability of their website, surveys etc. Their Blog of Metrics provides a very interesting read and so we have decided to add it to our blogroll.
A/B split tests by Mozilla Firefox
Mar 09, 2009
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Well it’s not - multivariate analysis has been around for years and has been applied to other marketing channels for some time and with varying degrees of success; often with a great deal of success.
It’s not that multivariate analysis has not been a possibility, it just that it has not been adopted or at least widely adopted for website improvement.
I believe that there are four reasons for this: Read the rest of this entry »
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