Mar 12, 2009
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I’ve been using Google optimizer for a while now, and it has its limitations. Of course being from Google it is well written and fairly well conceived. It is free after all.
Google have released a techie guide to Optimizer - The Techie Guide to Google Website Optimizer.
The 26 page document, released by Google takes a comprehensive look at the Optimizer tool from a more techie angle - it’s well worth a look.
I’ve already learned a couple of things I didn’t know - thanks Google 
Mar 09, 2009
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Well it’s not - multivariate analysis has been around for years and has been applied to other marketing channels for some time and with varying degrees of success; often with a great deal of success.
It’s not that multivariate analysis has not been a possibility, it just that it has not been adopted or at least widely adopted for website improvement.
I believe that there are four reasons for this: Read the rest of this entry »
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