Jun 23, 2009
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Image courtesy of yoppy at Flickr
Over the past few weeks I have come across many useful online resources related to multivariate testing and now the time has come to put together a little Top 10 list. This is recommended reading/viewing for all e-marketers, web developers and testers, newbies and pros alike, and it covers the subject from many different angles. Read the rest of this entry »
Jun 23, 2009
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Mozilla Firefox has been experimenting for some time with A/B Split tests and multivariate testing to optimise the usability of their website, surveys etc. Their Blog of Metrics provides a very interesting read and so we have decided to add it to our blogroll.
A/B split tests by Mozilla Firefox
Jun 12, 2009
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I am continuing to contribute to this blog some thoughts and ideas arising out of my postgraduate research in international design and HCI. Here is a piece summarising very briefly my exploration of culture-specific personas. I had been working on this concept for some time now but have recently discovered that multivariate testing might be the answer to my questions.
Here’s a summary of my research and what I tried to achieve. Read the rest of this entry »
May 29, 2009
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Have you ever wondered what effect your copy has on your website’s visitors? Would a different heading or call to action help you sell more? Do your website users appreciate your sense of humour? Do they tolerate your marketese? Here’s how you can find out! Read the rest of this entry »
May 12, 2009
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A well designed website separates content (text) from design (layout, colour, etc). Your content resides in your HTML pages and your design predominantly lives in the CSS style sheets written for the site.
Any website designer will tell you that perhaps the easiest thing to change on a website with the greatest visual impact is the colors. Most sites have a set of colors used to make up the site: background foreground, callouts, menu highlights, headings, link and visited links, header and footer, and probably much much more.
Changing the colours of a website is a simple matter of copying the style sheets and referencing the new style sheets in the site, and changing the colors in the new style sheets. Read the rest of this entry »
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