GlobalMaxer
Multivariate testing allows for substantial improvements to conversion rate (such as, unique visitors to sales) through the use of experimental design. These experiments iteratively improve the design of a page, each time providing a lift in conversion rates. The tests do not require any special user interaction and are of minimal cost to implement and perform.
Multivariate testing (MV testing) is the process of creating variations to elements in a web page such as the headings or calls to action, and testing these different variations together to see which combination makes visitors convert the most. MV testing lets you try out several many different theories in one go, and pick out the best result. For further info about cultural multivariate testing please see our About cultural multivariate page.
Any business with a multilingual online presence can and should maximise their ROI in each specific market separately, as business practices and people’s preferences vary from culture to culture, even in the age of globalisation. This is where cultural multivariate comes in, multivariate testing with an awareness of the drastic differences between cultures that drive the users perceptions and expectations of the pages design and content.
That’s why we created GlobalMaxer – our cultural multivariate testing tool helps our customers understand their website visitors and their needs. Along with the tool, we provide our clients with our know-how for improving performance and usability across their multilingual/international websites.
GlobalMaxer’s simple interface allows clients to sign up and begin testing in minutes. The wizard makes setting up an experiment very easy. The user is guided through a small series of steps allowing them to pick and choose which elements they would like to test and what variations they would like make without ever having to delve into the underlying HTML. GlobalMaxer can test pages for sites where content is populated dynamically from a database for example as with E-Commerce sites. Real time reporting allows the user to review how their experiments are performing at any time.
- Simple interface allows for quick sign up with minimum of HTML knowledge
- Wizard (WYSIWYG) guides users through experiments set up steps
- Dynamic site testing capability
- Real time reporting
Clients can subscribe to GlobalMaxer on an unmanaged basis if they have the expertise to test in-house or can take advantage of Oban’s fully managed or consultancy services. Oban Multilingual maintains a proprietary knowledgebase of cultural issues, interface design, human computer interaction and established best practices. This allows us to evaluate chosen pages within the context of the website itself and local/global internet trends and suggest possible optimisations for both the initial and any follow-up experiments. Please email sales@globalmaxer.com or call +44 (0) 1273 704 434 for further details and pricing for managed or consultancy services.
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