Archive for the ‘Statistics’ Category

As a recent postgraduate in Human-Centred Computer Systems with a keen interest in the multicultural aspects of website design, I have been invited by Malcolm McIlhagga to contribute a piece to his blog which would put multivariate testing in a wider context, that of research techniques used in international design. Here are some of my findings… Read the rest of this entry »

I’ve been using Google optimizer for a while now, and it has its limitations. Of course being from Google it is well written and fairly well conceived. It is free after all.

Google have released a techie guide to Optimizer  - The Techie Guide to Google Website Optimizer.

The 26 page document, released by Google takes a comprehensive look at the Optimizer tool from a more techie angle - it’s well worth a look.

I’ve already learned a couple of things I didn’t know - thanks Google

Thanks to Flikr for the Image

Companies tend to be myopic when it comes to KPI’s for search engine marketing.

Focusing on Search Engine Ranking Positions (SERP) [ref.], and appearing on page one of Google is an often stated by my clients as their ultimate success criteria. It is not uncommon, even, for some search engine marketing companies websites to claim to guarantee to get clients to the top three or top five.  So,  it’s not surprising that many companies (and individuals) have  their beady eyes on rankings only – to the detriment of their marketing and to the exclusion of anything else.

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Multivariate literally mean “multiple variables“. That is, a situation where more than one factor varies, where those factors define for us, in some way, the situation. Bivariate pertains to two variable specifically and Univariate to one. Read the rest of this entry »