Archive for the ‘Sales’ Category

Mozilla Firefox has been experimenting for some time with A/B Split tests and multivariate testing to optimise the usability of their website, surveys etc. Their Blog of Metrics provides a very interesting read and so we have decided to add it to our blogroll.

A/B split tests by Mozilla Firefox

From a recent seminar presentation by Greig Holbrook (Oban Multilingual):

How to Combine Multilingual SEO/PPC and Cultural Multivariate Testing for Optimum Global Conversions. Read the rest of this entry »

Well it’s not - multivariate analysis has been around for years and has been applied to other marketing channels for some time and with varying degrees of success; often with a great deal of success.

It’s not that multivariate analysis has not been a possibility, it just that it has not been adopted or at least widely adopted for website improvement.

I believe that there are four reasons for this: Read the rest of this entry »

Thanks to Flikr for the Image

Companies tend to be myopic when it comes to KPI’s for search engine marketing.

Focusing on Search Engine Ranking Positions (SERP) [ref.], and appearing on page one of Google is an often stated by my clients as their ultimate success criteria. It is not uncommon, even, for some search engine marketing companies websites to claim to guarantee to get clients to the top three or top five.  So,  it’s not surprising that many companies (and individuals) have  their beady eyes on rankings only – to the detriment of their marketing and to the exclusion of anything else.

Read the rest of this entry »