Jun 23, 2009
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Image courtesy of yoppy at Flickr
Over the past few weeks I have come across many useful online resources related to multivariate testing and now the time has come to put together a little Top 10 list. This is recommended reading/viewing for all e-marketers, web developers and testers, newbies and pros alike, and it covers the subject from many different angles. Read the rest of this entry »
Jun 23, 2009
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Mozilla Firefox has been experimenting for some time with A/B Split tests and multivariate testing to optimise the usability of their website, surveys etc. Their Blog of Metrics provides a very interesting read and so we have decided to add it to our blogroll.
A/B split tests by Mozilla Firefox
Jun 12, 2009
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I am continuing to contribute to this blog some thoughts and ideas arising out of my postgraduate research in international design and HCI. Here is a piece summarising very briefly my exploration of culture-specific personas. I had been working on this concept for some time now but have recently discovered that multivariate testing might be the answer to my questions.
Here’s a summary of my research and what I tried to achieve. Read the rest of this entry »
Jun 12, 2009
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From a recent seminar presentation by Greig Holbrook (Oban Multilingual):
How to Combine Multilingual SEO/PPC and Cultural Multivariate Testing for Optimum Global Conversions. Read the rest of this entry »
May 29, 2009
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Have you ever wondered what effect your copy has on your website’s visitors? Would a different heading or call to action help you sell more? Do your website users appreciate your sense of humour? Do they tolerate your marketese? Here’s how you can find out! Read the rest of this entry »
May 13, 2009
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As a recent postgraduate in Human-Centred Computer Systems with a keen interest in the multicultural aspects of website design, I have been invited by Malcolm McIlhagga to contribute a piece to his blog which would put multivariate testing in a wider context, that of research techniques used in international design. Here are some of my findings… Read the rest of this entry »
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