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2009 June | Cultural Multivariate Website Optimisation Resources

How is your website built for different languages?

The GlobalMaxer tool allows you to test different versions of your site to find out which works best

Archive for June, 2009

calendar icon Jun 23, 2009
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Image courtesy of yoppy at Flikr

Image courtesy of yoppy at Flickr

Over the past few weeks I have come across many useful online resources related to multivariate testing and now the time has come to put together a little Top 10 list. This is recommended reading/viewing for all e-marketers, web developers and testers, newbies and pros alike, and it covers the subject from many different angles. Read the rest of this entry »

calendar icon Jun 23, 2009
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Mozilla Firefox has been experimenting for some time with A/B Split tests and multivariate testing to optimise the usability of their website, surveys etc. Their Blog of Metrics provides a very interesting read and so we have decided to add it to our blogroll.

A/B split tests by Mozilla Firefox

A/B split tests by Mozilla Firefox

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calendar icon Jun 12, 2009
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I am continuing to contribute to this blog some thoughts and ideas arising out of my postgraduate research in international design and HCI. Here is a piece summarising very briefly my exploration of culture-specific personas. I had been working on this concept for some time now but have recently discovered that multivariate testing might be the answer to my questions.

Here’s a summary of my research and what I tried to achieve. Read the rest of this entry »

calendar icon Jun 12, 2009
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From a recent seminar presentation by Greig Holbrook (Oban Multilingual):

How to Combine Multilingual SEO/PPC and Cultural Multivariate Testing for Optimum Global Conversions. Read the rest of this entry »