Archive for June, 2009

Image courtesy of yoppy at Flickr

Over the past few weeks I have come across many useful online resources related to multivariate testing and now the time has come to put together a little Top 10 list. This is recommended reading/viewing for all e-marketers, web developers and testers, newbies and pros alike, and it covers the subject from many different angles. Read the rest of this entry »

Mozilla Firefox has been experimenting for some time with A/B Split tests and multivariate testing to optimise the usability of their website, surveys etc. Their Blog of Metrics provides a very interesting read and so we have decided to add it to our blogroll.

A/B split tests by Mozilla Firefox

I am continuing to contribute to this blog some thoughts and ideas arising out of my postgraduate research in international design and HCI. Here is a piece summarising very briefly my exploration of culture-specific personas. I had been working on this concept for some time now but have recently discovered that multivariate testing might be the answer to my questions.

Here’s a summary of my research and what I tried to achieve. Read the rest of this entry »

From a recent seminar presentation by Greig Holbrook (Oban Multilingual):

How to Combine Multilingual SEO/PPC and Cultural Multivariate Testing for Optimum Global Conversions. Read the rest of this entry »