Archive for March, 2009

I’ve been using Google optimizer for a while now, and it has its limitations. Of course being from Google it is well written and fairly well conceived. It is free after all.

Google have released a techie guide to Optimizer  - The Techie Guide to Google Website Optimizer.

The 26 page document, released by Google takes a comprehensive look at the Optimizer tool from a more techie angle - it’s well worth a look.

I’ve already learned a couple of things I didn’t know - thanks Google

Typical multivariate testing procedure

For any company interested in multivariate (global or local) testing, implementing experiments can be a challenge. Typically companies new to the idea tend to run A/B split testing to answer questions from their marketing team: “Is it worth using Google checkout?”. The in-house web development team or external agency will then set up the pages to answer this question: “Yes definitely”.

More savvy companies might offload a lot of the setup and use Google’s Website Optimizer, great, but lacking in some respects, or another hosted services. These look to address the problems with Google’s multivariate tool especially with combinatorial explosion (see comment #1), and therefore the potential gains can be well worth the outlay. Read the rest of this entry »

Well it’s not - multivariate analysis has been around for years and has been applied to other marketing channels for some time and with varying degrees of success; often with a great deal of success.

It’s not that multivariate analysis has not been a possibility, it just that it has not been adopted or at least widely adopted for website improvement.

I believe that there are four reasons for this: Read the rest of this entry »