Archive for February, 2009

There are a lot of valuable resources out there which discuss the benefits of increasing conversions as well as how to get started, however I have noticed there is a lack of tools for webmasters to use to optimise their sites. Much of this is down to the fact that MV testing is a fairly new field. It has only been in the last 4 years that tools have become available and browsers technically capable of handling these. In addition only huge companies such as Google have the resources to develop marketing tools and then release them for free.

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Thanks to Flikr for the Image

Companies tend to be myopic when it comes to KPI’s for search engine marketing.

Focusing on Search Engine Ranking Positions (SERP) [ref.], and appearing on page one of Google is an often stated by my clients as their ultimate success criteria. It is not uncommon, even, for some search engine marketing companies websites to claim to guarantee to get clients to the top three or top five.  So,  it’s not surprising that many companies (and individuals) have  their beady eyes on rankings only – to the detriment of their marketing and to the exclusion of anything else.

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